The Advantages of Adding a Low Latency Market Data Feed to Your Firm’s Website

The importance of low latency in capital markets cannot be underestimated, particularly where trading that is based on algorithms is utilized for turning around orders and processing market updates orders within milliseconds. The network connections used by financial, agricultural, and energy firms, as well as news media agencies, rely on connecting to stock exchanges to deliver reliable, current market data to their website visitors that participate in low latency trading. This market data feed must to be vetted for accuracy, reliability, and innovation. In addition, for those interested in real-time trading, the addition of historical end of day market data completes a clear picture for the investor who strives to profit by up-to-the-minute fluctuations, as well as analyze and chart trading patterns. Today, it is possible to source high quality, dependable data feeds for implementation on your own website.  This enhances the customer service experience and improves custom loyalty over time.

To ensure low latency feeds for your firm’s website, make certain that they are sourced directly from leading equity, as well as from futures/derivatives exchanges. These feeds should also be direct from index providers and news sources. Data should be directly connected to every U.S. Futures and Equities exchange. This will provide your website visitors with the most timely and accurate streaming data available. Real time data should provide clean, fast and reliable figures. Transactions, corrections, and inserts should be received as soon as they are reported by the exchanges. The addition of last sale and ask/bid prices should complete the solution.

Barchart is the most innovative investment tool providers on the Internet. Their data feeds are compatible with a wide variety of third-party software systems and applications, including both front-end software and back-office systems. Barchart’s Market Data Feed solutions are used to power front, middle, and back-office systems with market data. Their data feeds, including both real-time and end of day market data, are used to deliver market data to your website, stream data to wall boards and other displays, source market data for accounting platforms and risk management, and deliver market data to custom systems and applications. Trust Barchart Market Data Solutions’ data feeds—They have a solid track record of supplying impeccable market data and information to third-party websites since 1995, serving global and regional firms including NASDAQ, the Chicago Board of Trade, Farms.com, and KRVN Radio. Find them on the web at BarchartMarketData.com.

Attracting More Website Visitors with Historical End of Day Data and Real-Time Data Feeds

Real-time financial data feeds are utilized by a wide variety of business sectors—From financial trading, brokerage, and investment firms to news media and agencies, to energy and agricultural firms, and even to academic institutions. These feeds are used are often used for website displays, helping firms deliver important information to their website visitors. And when this data is specifically targeted to the website user, that user will revisit the site for the most up-to-the-minute information. Firms can actually customize these data feeds to the website visitor they want to attract. For instance, select real-time data from any of the U.S. Markets; select an AMEX, NASDAQ, NYSE, or even BATS feed. Choose whether you want to provide other feeds along with real-time streaming: delayed, historical, and end-of-day data.

Take the BATS data exchange, as an example. Why would you want to offer this feed to your website visitors? It is the third-largest securities exchange in the U.S., representing 10-11% of all equities trading in the U.S. (9-10% of that coming from the BZX Exchange). Its popularity may stem from the fact that it does not charge market data fees to gain access to their real-time data. This represents a real boon in value to end-users. 

Continuing to use this example, displaying a BATS data feed in real-time, and displaying historical end of day (EOD) data, goes further to help your website visitors make intelligent decisions for their BATS investments. This EOD information is often used for charting patterns and performing technical analysis. EOD data goes hand in hand with real-time data to offer the investor a full picture of how his or her investments are performing.

Providing real-time feeds and this kind of historical end of day data is important to many investors. To be sure that they can see this comparative data markets that interest them, websites are wise to offer this information across all exchanges, providing not only a BATS feed, but also feeds covering the NASDAQ, NYSE, AMEX exchanges, too. If your website visitors are also interested in mutual funds, ETFs and ETN, offer these feeds as well. Or perhaps your website visitors would find investment information from overseas markets of importance—Post feeds from the TSX, the ASX, and equity markets from European, Asian, Australian, and Central/South America. For customizable feeds to best serve your website services, visit BarchartMarketData.com. They process and distribute reliable market data and information from around the world, using state-of-the-art software and world-class websites.